Creative Direction - Illustration - Merch - Character Creation
Client / MrBeast - Rivals / Merchline
Year / 2021
During my time as Art Director at Rivals / Merchline I worked on merch campaigns for MrBeast including his nationwide ghost kitchen concept ‘MrBeast Burger’.
Our team was responsible for designing, producing and launching the merchandise for MrBeast Burger.
I also illustrated and created the brand characters
‘Burger Boy, Spud Crinkle, and Pop Fizzy’
